Press Release

Super Mario is now a part of the Thunderful Group

Bergsala AB has been distributing Nintendo’s products throughout the Nordic
countries since 1981, and is now joining forces with the game developer and publisher
Thunderful AB as well as the distribution companies Amo Toys Nordic AB and Nordic
Game Supply AB, to create the new Thunderful Group.

Super Mario is now a part of the Thunderful Group

The formation of the Group creates a strong operator in game development and the
distribution of games, gaming accessories and toys. The owners of Thunderful Group AB
include Bergsala Holding AB, Brjann Sigurgeirsson and Klaus Lyngeled. In total, the Group
employs more than 160 staff. The head office of the new group is situated in Gothenburg.

“The factors that distinguish the business operations of the group are that they enjoy leading
positions and good conditions in their relevant markets. We have already been working
together for many years, and the size and the shared vision of our group will help us to
further strengthen both as a group and within the individual business areas,”, says Brjann
Sigurgeirsson, VD of Thunderful Group AB.

Three prominent business areas
The new group consists of three business areas:

  • Thunderful Development, with operations in the development and sale of games. The
    business area includes the game developers Image & Form International AB and
    Zoink AB. The company’s key brand is SteamWorld. The games have sold over four
    million copies, and have been downloaded more than seven million times.

  • Thunderful Publishing, with operations involving the publishing of games. The
    business area includes Thunderful Publishing AB, which handles the release of titles
    developed internally and by other gaming studios, as well as the highly acclaimed
    Rising Star Games Ltd, which has been acquired to focus on releasing prominent
    Japanese gaming titles in Europe and the United States.

  • Thunderful Distribution, with operations in the distribution and sale of gaming
    consoles, games, gaming accessories and toys. The business area includes
    Bergsala AB, Amo Toys Nordic AB and Nordic Game Supply AB. Bergsala AB has
    been distributing Nintendo products in the Nordic countries since 1981. Nordic Game
    Supply AB and Amo Toys Nordic AB are Nordic distributors of games, gaming
    accessories, merchandise and toys. Their brands include Rockstar, 2K Games,
    RAZER, Thrustmaster, PowerA, Hori, MGA Entertainment (with brands such as
    L.O.L., BabyBorn and Little Tikes), Geomag, Intex and many others.

“Our common goal is to provide creative entertainment products of the highest quality for
people of all ages,”, says Bergsala’s founder Owe Bergsten, whose holding company
Bergsala Holding AB is the largest owner of Thunderful Group AB “For me, it’s always been
about technology, playing and games, and the new group represents the entire value chain.

“The business operations at Thunderful Group AB complement each other well, both from a
commercial aspect and in terms of revenue models. We have a strong pipeline and a clearly
defined plan for how we intend to further develop our three business areas,”, says Brjann
Sigurgeirsson, CEO of Thunderful Group AB.

The new group structure facilitates better interactivity and a better utilisation of operational
and financial synergies. By way of example, the merger means that functions such as
administration, finance, IT and logistics are centralised and streamlined, while the
subsidiaries are afforded the space to focus fully on their core businesses.

“The distinguishing factors for the Distribution business area are stable cash flows and
market-leading margins. The distinguishing factors for the Development and Publishing
business areas are high margins and good return potential, but also periodically large
investment needs. By improving our interactive relationships we are able to strike a good
balance between risk and return on investment”, says Anders Maiqvist, CFO of Thunderful
Group AB.

For more information
Visit or contact:
CEO Brjann Sigurgeirsson

Thunderful Development opens studio i Malmö

16 June 2020

Gothenburg-based Thunderful Development AB, a part of Thunderful GroupAB, opens a new office in Malmö. The game developer thereby increases bothits capacity and its recruitment base.